Silicone Basting Brush
A well-established Barbecue sauce company wanted to expand their audience nationwide. The brand manager had a 50-year-old brand with little recognition beyond their region. Their goal was to establish to customers nationwide this sauce was more than just a marinade. They found the 1305 Silicone Basting Brush the perfect solution to their marketing needs. The company created a contest for customers to submit their favorite recipes through a social media outlet. The recipes were then complied and posted online with codes linking to the winning selections. To build brand recognition and reward winning contestants, the basting brush was distributed with their brand printed on the handle at fairs, conventions, summer events and minor league team events. The brush was packaged with recipes printed on the front of cards and the codes with links to other winners on the back. The brush tip comes in 3 solid colors and the handle comes in 29 solid and translucent colors. Because of the success of the basting brush, their site draws an average of 1500 visitors and sales have improved 30% greater than projected..
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